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Tag Archives: locus of value creation
Cocreation: the core competency of innovation
I generally don’t post PR puff pieces on my blogs, but this announced research joint venture between Babson College and Venkat Ramaswamy’s consulting firm sounds important for service innovation. Next Practices in Value Creation aims to “demonstrate how organizations can co-create innovation… The research … Continue reading
ProfessorGary on Innovation and Marketing 